Nurturing a Resilient Earth

I led the development and execution of the branding and creative strategy for Nurturing a Resilient Earth, an award-winning champagne featured on CBC. This project highlighted CIFAR’s (Canadian Institute for Advanced Research) commitment to sustainability and resilience in the face of climate change. As one of the leading organizations bridging disciplines and geographies to explore the factors driving climate change, CIFAR is laying the foundation for tomorrow’s solutions. Through a multi-channel approach—including social media campaigns, video production, a virtual event, and a meticulously designed print magazine—we crafted a compelling narrative that balanced elegance with a meaningful global mission. This work was a collaboration with Emma Tarswell, whose expertise was instrumental in the project’s success.