LOOK INTO IT

Company Story
LOOK INTO IT is where curiosity meets conscious design.
We create bold, modern furniture crafted from recycled acrylic turning overlooked materials into playful, sculptural pieces that don’t take themselves too seriously (but still take quality very seriously).

Visual Identity Framework
A comprehensive brand guide was developed to define a bold, modern identity rooted in warmth, sustainability, and clarity. The visual system features a warm, inviting colour palette and a logo inspired by a flower with an eye, symbolizing growth, awareness, and curiosity. Grounded in Brutalist and Swiss design principles, the identity combines strong grids, clean typography, and confident layouts to create a structured yet expressive aesthetic.