Smushroom

I had the opportunity to develop a comprehensive branding package and creative assets for Smushroom, a B Corp certified company specializing in mushroom vitamins, including medicinal capsules and tinctures.

I was fortunate to have significant creative freedom in designing various elements, such as branding, packaging, and the website. The brief was to create a colorful, minimalist, Japanese-cute style that exudes a sense of fun while still capturing the essence of the beautiful British Columbia forest. The target audience is primarily Gen Z and younger millennials. Additionally, Smushroom envisions expanding into the sale of psilocybin products if it becomes legal.

My objective was to craft an engaging experience for customers at every touchpoint, ranging from captivating packaging to visually stunning product photography and video production. I strongly believe that every aspect of the brand should embody the exceptional quality and meticulous attention to detail invested in every single product.

Overall, I take great pride in partnering with Smushroom on this exciting project. I am confident that their new branding will resonate with customers, enabling them to stand out in the face of fierce competition in the market.