Take Some Risk

At Take Some Risk, a Canadian marketing agency, I spearheaded our recent rebranding efforts. The goal was to update our brand design to better reflect our innovative approach to marketing and advertising.

I created a clean, modern look with a fresh blue and white color palette for a contemporary feel. To achieve a cohesive and unique identity, I custom drew all of our icons and illustrations.

Initially, I planned for abstract website illustrations. However, after consulting with our founder, we opted for literal illustrations of people. This better conveys our focus on helping clients create and scale profitable growth across North America, Europe, and Australia.

I also updated the website to provide a more user-friendly experience while maintaining the original layout and copy. I'm excited to continue helping e-commerce, DTC, and SaaS brands achieve success through our innovative marketing strategies and proven track record of client growth.